Discover Your Core Values

Hi, I'm Alida. I help women 45+ find out who they are when the job, the role, or the title they built their identity around is suddenly gone.

I learned this the hard way, sitting on my kitchen floor after being retrenched for the second time at 51, with an honours degree in finance and 25 years of experience, asking myself who I actually was outside of work.

This guide comes out of that question. It's not therapy and it's not a pep talk, it's a clear way to find the values that were yours all along, so you can rebuild from something solid instead of starting from scratch.